Sunday, August 26, 2007

"TREASON LABEL" BIG SELLER IN FRANCE
A washing instruction label on a US product that says "...our President is an idiot...." is getting rave reviews in Europe. More cynical observers believe that the message was planted by the company's owner as a means of garnering publicity for his company, with just enough ambiguity built in to get his point across while maintaining a modicum of deniability. (The idea doesn't even appear to be original to that company, as Joel Aufrecht was selling "American Traveler International Apology Shirts" with the very same message printed on them in six different languages back in 2003.)
Whatever the intent behind it, the controversial message has reportedly caused a surge in sales of Tom Bihn products, and the company now publicizes which of its bags carry the infamous "Treason Tags" and also markets a T-shirt with the washing instructions printed on the front. (Profits from the sales of the T-shirts go to the Seattle Vet Center, a program to assist homeless war veterans.
(Suggested by Drew Walch)

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