EAT YOUR VEGETABLES!
For a proposed Super Bowl commercial touting vegetarianism, the animal rights group PETA went the scandalous route, featuring women in lingerie doing provocative things with veggies. NBC requested PETA cut the woman "rubbing pelvic region with pumpkin" and the one "screwing herself with the broccoli." PETA decided to keep their ad and not air it — but still get lots of online attention from people wanting to see the ad too hot for NBC. Well played, PETA.
(Suggested by TV GUIDE)